Introduction: If you recently stepped into the world of Digital Marketing or hooping to be in then you must have heard about the term Search Engine Optimization (SEO) and if you are curious to know about what exactly is SEO, or what is the on-page and off-SEO, what are their techniques and how it will impact/benefit your site ranking then don’t worry in this blog we will decode all the parameters of Search Engine Optimization, Its two popular types On-Page and Off Page SEO techniques.
Let’s Begin,
Q. What is Search Engine Optimization (SEO)?
Ans. In Simple words, Search Engine Optimization (SEO) is the set of practices that aims to improve the Quality, Visibility, and Ranking of a website on the search engine result page.
Types Of SEO:
There are basically two types of SEO
On-Page SEO
Off-Page SEO
Let’s Decode On-Page SEO:
On-page SEO refers to the optimization of elements within the website that helps to rank the website higher on Search Engine Result pages (SERP). Below are some of the elements you need to look at and optimize them properly.
Title Tag
Meta Description
Keyword Research
Url Structure
High-Quality Content
Image Optimization
Headers Tags
Mobile Friendliness
Website Speed
Let Us Elaborate
Title Tags: The title tag is the first thing that displays on SERP so craft a compelling title tag for your website that looks catchy and attractive. Also, don’t forget to give preference to its character limits the considered limit of the title tag is between 50-60 words.
Meta Description: Optimize your meta description properly so that it reflects the accurate content of each page. Meta description also influences the click-through rate. The considered limit of meta description is between 155-165 characters.
Keyword Research: Keyword research plays a very important part in SEO. Identifying relevant keywords is crucial it gives a useful insight into what your target audience is searching for, in setting up the title tag and meta description, knowing your target audience, and much more. You can use tools like Google keyword planner, SEMrush, and Ahrefs in conducting and finding the keywords.
Url Structure: Always create an SEO-friendly URLs structure that helps users in what the page is all about. Avoid using long strings of numbers, special characters, and irrelevant keywords that make your URL structure poor.
High-Quality Content: Uploading high-quality, relevant, and engaging content that matches your user queries also google gives preference to the most relevant and high-quality content.
Image Optimization: Using properly alt text for images improves accessibility and also provides an opportunity to insert relevant keywords.
Headers Tags: Headers tags help in structuring your web page content and identifying your headings and subheadings. The header tags can be from (H1-H6). The structure goes like H1 is the main heading > H2 is the subheading > H3 is the subheading of H2, and so on.
Mobile Friendliness: Make sure your website is well-optimized for mobile also and works well on all mobiles.
Website Speed: Good website speed helps in increasing user experience. In, this fast internet-running world no one wants to wait for a website to load. So, ensures to have a good loading speed for your site.
Now, Let’s Decode Off Page SEO:
Off-Page SEO focuses on the optimization of factors outside of the website like increasing its credibility, authority, recognition, and its trustworthiness by building high-quality backlinks.
Now you are wondering What are Backlinks?
In simple words, Backlink is a hyperlink that points from one website to another with the aim of increasing website visibility in search engines.
Types of Link Building
Guest Posting
Article Submission
Profile creation
Classified Submission
Social Bookmarking
Image Submission
Business Listings
Blogging
These are the few types of link building by building high-quality backlinks you can increase credibility and authenticity.
Domain authority and Page authority will also increase with it.
Other Off-Site Engagement
Collaborate with influencers and top people in your industry their endorsements and mentions attract a wider audience to your websites.
Social Media Optimization Properly optimizing your social media profiles and posting engaging content can increase your brand reputation, and trust as well as help you in drive more traffic to your websites.
Participating in forum discussions on (Reddit, Quora, etc)
Conclusion:
So, this was about On-Page and Off-page SEO. If you practice and apply all these elements you can do a much better SEO than anyone. Mastering both On-Page and Off-Page techniques is essential for boosting your website traffic,visiblity, and ranking. As a beginner, take time to learn and implement these techniques gradually, and don’t forget to stay updated with the ever-evolving landscape of SEO best practices.