Introduction: In this digital environment you must have heard about the two most popular PPC platforms which are Google ADS and Facebook ADS but they are very different from each other and have their own benefits sides. In, this blog we will clear all your doubts on these platforms and discuss their benefits and more other things.
Q. What is Google ADS?
Ans. Google ADS which is later known as Google AdWords is among’s the largest PPC platform in the world. It allows business to display their ad on the Google search engine result page (SERP) and on any Google display network. With this, you can increase your website traffic, inquiries, and other things like this.
Benefits of Google ADS:
Larger Audience: Google has an immune reach potential with over 40,000 search queries each second and 1.4 trillion web searches every year it becomes one of the largest PPC platforms this is the reason that it becomes an excellent choice for businesses to tap into this vast audience.
Offers Various AD Extensions: Google ADS offers various ad extensions like adding call extensions, site links, location extensions, and many more which improve ad visibility and your AD become more informational for customers.
Easily Measurable Result: You can easily track all of your Google ADS Campaign and get helpful insights about your AD performance, conversion rates, and return on investment (ROI) accurately under one roof.
Q. What are Facebook Ads?
Ans. Earlier Facebook Advertising runs only on Facebook but after the acquisition of Instagram, it provides the option to show your ADS on Instagram. Facebook is one of the largest social media platforms. It has a network of 3 billion monthly active users. According to statics and report the average user spending time on Facebook is 35 minutes Per Day which is greater than any other social media platform.
Benefits of Facebook ADS:
Create Engaging Visuals: In the Facebook ADS, you can create engaging format content that increases the rate of interaction of your potential users.
Audience Transparency: The audience on Facebook is highly transparent you can easily see your friends, followers, whom they are following, all of their interests, and many other useful things which make your marketing more easy and effective.
Remarketing Capabilities: Facebook's remarketing capabilities allow businesses to retarget all those who have previously interacted with them, increasing the chances of conversion.
Increase Social Proof: The Facebook Ads Campaign can help you raise your likes, followers, shares, and comments for your face page, resulting in an organically strong social presence.
Specified Targeting option: Facebook allows you to customize your AD Campaigns by demographic, interest, behavior, and other factors, allowing businesses to reach their target audience more efficiently.
Choosing the Right Platform for Your Business:
Choosing the right platform for your business depends on various factors like your- Business objectives, Target Audience, Budget, AD type, and many others. Consulting a Digital Marketing Agency will you with all these things. If you are want to connect with the Marketing Agency then Purgesoft can a great choice for you, they have a team of highly expert digital marketers who helps business to grow their revenue and drive more traffic.
Conclusion
Both Facebook and Google AdWords are strong platforms to consider. Google Ads can be quite beneficial for businesses looking to capture user intent and produce direct leads. Facebook Ads, on the other hand, can produce excellent results if your focus is on targeting certain demographics, developing brand awareness, and connecting with your audience. However, integrating both could be the best option for your company. Use them wisely to increase your business revenue.
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