Email marketing plays a very important part in digital marketing. Two out of every three marketers use email marketing to distribute content organically. 81% of small businesses rely on email marketing as their primary customer acquisition channel. According to statistics, the number of email users is expected to reach 4.37 billion by 2025. So, as you can see, it has a lot of potential. Let’s discuss why it is important to design mobile-friendly emails, The do’s and don’ts of designing it.
Q. Why it is important to design mobile-friendly emails?
Ans. Did you know that more than 62% of users open their mail on their mobile phones and 76% of users delete an email if it does not look appealing to them. So just adding extra effort and avoiding some of the mistakes will increase the chance of reading your mail and help your business in getting potential customers. If your emails are not optimized then it results in - lower clicks, conversion, and higher unsubscribed.
DO’S
Keep it Simple: Mobile screens are limited in space, so try to keep your mail simple and uncluttered let your emails breathe properly. Use clear headings and try to use a lot of white space for a clean and minimal look.
Mobile-optimized Image: Don’t forget the Image optimization. Use optimized images that load quickly on mobile devices. Also don’t forget to use alt text.
Put Catchy Subject Line: Find your target audience properly do research on them and start putting catchy subject lines on emails this will definitely increase the chances of your mail being open. Touch-Friendly Buttons: Design buttons that are easy to tap. Leave enough space around clickable elements to prevent user frustration.
Insert CTAs: When creating the email template separate your call to action from others make it bold or highlight it to let the users know this is the main clickable button. The subject line and preheader text limit: Put your subject line and preheader text within a limit with a small screen it gets hard to get your user's attention. So always keep them within a certain limit the characters limit for the subject line is 35 characters and for the Preheader text, it is 85 characters. Optimize its loading time: While making an attractive email template don’t forget to optimize its loading time. All your efforts will be wasted if your emails take longer time to open properly about 3 out of 5 users check tier mail on the go. Try to keep the email code as light as possible, and compress the larger-size images this will help you in reducing its loading time.
Test and Test: Don't forget to test your email on multiple devices to ensure that the graphics do not jump out on any phone's size. Check that all of the elements render properly on all devices.
DON'T'S Say No to long paragraphs: Long paragraphs can be very time-consuming and people often avoid them try to break your text into smaller, easily digestible sections. Don’t put heavy graphics: Heavy graphics can take longer time than usual to load your mail avoid using heavy size images and graphics. This will take away your users.
Avoid very small clickable Elements: Be mindful of the size of clickable elements like buttons and links. Making them too small can result in accidental clicks or frustration for users trying to tap precisely.
Don’t Rely only on Images: Some email users block images by default and also use other elements and text in a creative manner. Also never use the same images multiple times.
List of Email Marketing Designing Platforms
Mailchimp
Active Campaign
Mailjet
Constant Contact
Mailerlite
Conclusion:
Following the dos and don'ts mentioned above will help ensure that your emails are engaging, easy to read, and effective in conveying your message. By crafting mobile friendly email template you can definitely increase the chance of conversion and higher subscriber and clickable rates. Use these techniques to convert your users into your buyer.
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