Introduction: In the world of digital marketing, there are numerous ways of marketing available but the two most common yet popular marketing method is Email Marketing and SMS marketing. These two methods are so common that in today’s time, each and every business opts for one in two of these or the majority of times for both. So In this blog, we will get to about the Pros and Cons of both Email Marketing and SMS Marketing.
Q. What is Email Marketing?
Ans. Email marketing is a form of digital marketing, which involves sending commercial messages related to your products and services to a group of people via email. Many times it is also used to send newsletters, event invitations, personalised reminders, and other related information about your business.
Pros of Email Marketing:
Wider Reach- In today's world almost each and every person contains an email address, so it gets very easy and useful for your business to use this massive user data and make them aware of your products and services.
Personalised Message- One of the very useful features of email marketing is you can send personalised messages for your valuable customers like personalised birthday wishes, Special discounts and offers, an early access purchase window of your products and services, and many more like this. This form of marketing helps you build a strong relationship with your customers which can lead you to higher conversion rates.
Add Rich Content- You can add multiple types of content in your message such as images, Videos, interactive elements like things and others also which overall enhance your message look.
Detailed Analytics and Tracking- Email Marketing tool gives you robust features like tracking your campaign performance, conversion rate, bounce rate, subscribe and unsubscribe rate, click-through rates, and many other things you can track, which gives overall detailed analytics.
Automation- Software like MailChimp and many others give you the option to schedule your mail which is very beneficial for your business to go with a seamless journey.
Cons of Email Marketing:
Spam Filters- In today's digital age many email providers like Google, Yahoo, etc give a Spam filter to protect users from spam messages, but sometimes Email Marketing messages get blocked or restricted by the spam filters which reduces its visibility.
Overwhelmed Subscriber- Inboxes of people are flooded with numerous amounts of promotional mail and offers which reduces the possibility that a person would open your mail and consider it.
Deliverability Issue- Email marketing requires an internet connection to be sent and sometimes when your mail is considering any large amount of visuals and video content then it takes a lot of time to be visible completely and on average GENZ ads attention time is around 1.2 seconds only.
Lower open Rate- While sending personalised emails has a lower open rate, the average email open rate is around “21 percent” making it less consideration.
Q. What is SMS Marketing?
Ans. SMS Marketing which is also known as text message marketing is also a form of digital marketing that mainly comes under Mobile Marketing it involves sending direct messages to customer’s mobile phones. It is a very effective marketing strategy that is used by many businesses.
Pros of SMS Marketing:
Instant Message Delivery- SMS Marketing messages are sent instantly making it a quick way of marketing and time beneficial. If you introduce a product, offer a service, or offer a discount, you may quickly spread information to the public.
High Open Rate- SMS marketing has a very high open rate compared to email marketing messages (According to data it has a 90 percent of opening rate) which is very useful for businesses.
Direct Communication- SMS allows for direct communication with the customers which gives a good advantage for the business.
No Spam Filters- In SMS Marketing it has no spam filter as of now ensuring a higher chance of reaching your target audience.
Short and instant readable messages- SMS contains good short and informative content and by which many of the SMS are read out under 5 minutes of receiving It.
Cons of SMS Marketing:
No rich content- In SMS Marketing you cannot attach any type of rich content and you can only use one atm at a time.
Limited Character - SMS Marketing has a limited character option which makes it difficult to survey the complex and detailed information about your products and services.
Higher Cost Per Message- The cost per message is higher as we compared it to Email Marketing.
Limited to Mobile- SMS Marketing is only limited to mobile phones.